Adoption of digital technologies has led to a customer-centric set of services. These technologies are nowadays demanded by banks, financial services firms and insurance companies. With the world becoming competitive, sectors such as banking, finance services and insurance industries and product development, delivery and customer engagement are now being driven by a more mobile, social and data driven experience. But, the financial industry is still way behind firms in the consumer and retail markets. Firms in financial industry must ensure that they build a foundation for digital change. Read more at: http://blogs.sap.com/banking/2015/05/19/digital-innovation-in-banking/