Customer relationship management systems expands the value and impact of content, capture lead intelligence, improve conversion rates, and drive repeat purchasing and in turn enhances the overall customer experience. But, analytics that CRM system delivers from customer interactions, delivering a quantifiable platform for reviewing the value of your business processes is often overlooked. CRM presents a real-time breakdown of data that can help in increasing sales, make better decisions, and empower sales force to increase profits. This article describes how CRM can help you improve overall visibility, communication, and profits across your organization. Read more at: http://it.toolbox.com/blogs/insidecrm/driving-revenue-through-crm-integration-71060