The public is yet to discriminate the thin line between PR Campaigning and Advertising Campaigning. The difference lies in the face that advertising campaign is a first party approach while PR campaigning is a third party approach. When a television channel broadcasts a product or when you see any hoarding showing any product that is called advertising. On the other hand, when newspaper talks about a product, that's what is called PR campaigning. Advertising may sound to be a better way to promote your product, but in reality a person is more motivated and interested about it when he learns it from another person or newspaper, thus a strong relationship with a journalist can give you an upper hand in your campaigning. Celebrities endorsing a brand do help with advertising, but one must know remember that advertising is “paid visibility” while PR campaigning is “earned visibility”! Read more at: http://www.meltwater.com/au/blog/pr-campaign-vs-advertising-campaign-differences/