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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Managing Cash Flow

Sometimes, small businesses can not accurately manage their cash flow. You do not need to be a finance person to keep your cash flow in order. You can develop a strategy that fits into your schedule and your business model. The following five cash flow management tips that will significantly improve your business’ financial health are: 1. Know your break even point, 2. Streamline your accounts receivable, 3. Maintain a cash reserve, 4. Extend your accounts payable, 5. Identify which expenses are essential for growth and which are not. Read more at: http://www.business2community.com/finance/cash-flow-management-tips-small-business-01915621#oDfWZ0ZGTO4YxymO.97

 

 

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Building Consumer Intelligence System

It has been evident that a great customer experience is one of the signs of a healthy business model. Machine Learning and Data Analytics are playing a fundamental role in building consumer intelligence systems. It is important to capture data and there is no single magic source to collect data. Telecoms are making billions by selling data. You need to ensure that the data is relevant to business. Once you have the right data, you are ready to model, design and engineer and deploy your 360-degree customer view platform and achieve the enhance customer experience for your organization.

You can read more at: http://www.datasciencecentral.com/m/blogpost?id=6448529%3ABlogPost%3A508502

 

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Changing Digital Marketing Strategy

In today’s digital age, B2B companies need to do more than connect with the target audience. They need to exercise integrated digital marketing as part of their business model. It’s high time for B2B companies take a step back and question that how they can integrate their digital marketing and create a single story across channels. They must also take into consideration on the current state of their digital marketing landscape. Read more at:  http://www.business2community.com/digital-marketing/5-steps-to-a-game-changing-integrated-digital-marketing-strategy-01354967#KqIOxVKqHT9oZgW1.97

 

 

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SMAC Model: An Insight

Social, Mobile, Analytic, and Cloud (SMAC) based business models are trending nowadays in digital marketing. SMAC gives you a complete solution in transforming your business as a highly functional and productive entity and also helps in managing future business challenges. Every digital marketer should take into account some key points when designing their own SMAC business model. They are: 1. every business should consider their business objectives and resources. 2. Organizations should implement a more realistic initiative to drive their business marketing strategies. 3. Companies should discover their business capability in using SMAC and explore every aspect of benefits that can be derived from each. 4. Organizations should link with technology partners that can help them manage their SMAC based marketing campaigns. To know more about SMAC, please follow Jason Bowden (Chief Consultant at Digital-Warriors Internet Marketing)’s article link: : http://www.socialmediatoday.com/content/how-smac-social-mobile-analytic-cloud-your-business-model-1

 

 

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E-commerce start-ups rising in India

The word start-up was a global slogan in 2000. Start-ups are generally new companies, undergoing researches and growth for different markets. E-commerce is contract of business by e-mail. Recently, one sees an astonishing rise in the number of e-commerce start-ups in India suggesting the increase in the number of risk-takers and customers eager to procure online. Regardless of tangible and non-tangible goods, these businesses made customers buy from them. Some famous start-ups possessing assets, talent or ideas come up and they succeed. There are almost eleven e-commerce start-ups in 2014 such as circle, crinkle, fashion and u, flipboard, level money, lyft, oyster books, and many more.. Read more at: 

http://www.socialmediatoday.com/node/237276

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Featured

Disruptive Technologies: Change the game for business

Disruptive technologies are technologies that will transform existence, commerce, and the worldwide economy. According to a report, there are twelve technologies that could bring massive economic alterations and disturbances in the coming years. The report also states how these technologies could modify our world, their profit and confront, and propose rule to help leaders’ .Business leaders should update their organizational strategy continuously with the developing technologies, and use technologies to progress inner presentation. Disruptive technologies can change the strategy for businesses, create completely fresh yields and services, and changing team of value between creators or from producers to customers. Organizations use business model improvement to arrest that value. Leaders need to presume from where risks are coming from and should look further than confirmed models. Organizations also need to make sure to keep their workers’ abilities advanced.Read more at:

http://www.mckinsey.com/insights/business_technology/disruptive_technologies

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