A research shows that VoIP at present brings in around $6 billion in revenue. Nowadays, employees use their computers to dial voice calls. Organizations are replacing their on-site hardware with web-based services by subscription that can provide integrated text and voice communications. Read more about how IP telephony is bringing back the business phone call at: : http://it.toolbox.com/blogs/voip-news/small-cells-on-the-moon-70834

It was found that throughout the U.S. there has been a 23% increase in information security incidents. It was also found that voice over IP (VoIP) phone services are vulnerable to internet-based threats. It has become important for organizations to understand the current threat landscape to reduce risk of attacks in 2016. Read more at: http://it.toolbox.com/blogs/voip-news/are-you-prepared-for-the-5-types-of-voip-security-threats-70823

Nowadays, customer relationship management (CRM) has become important for every industry and that includes healthcare as CRM improves patient satisfaction, helps control costs, and provides valuable insight into your patient community. Jeff Nixon (the President and COO of Highland Solutions), writes in his article about some ways how CRM technology advances operations in any healthcare facility. Read more at: http://it.toolbox.com/blogs/insidecrm/four-top-benefits-of-crm-technology-for-healthcare-70820

A tagline can speak to an audience with authority and elegance. So, companies give importance to taglines. Yet many company taglines fall flat. Lee Frederiksen (managing partner at Hinge), addressed in his article about three critical questions: 1. what the taglines are supposed to do? 2. What is a good tagline? And 3. How does a company tagline fit into an overall brand strategy? Read more at: http://www.business2community.com/branding/elements-successful-brand-tagline-01408688#DAZTHAmiP5xzxxVx.97

The modern B2B marketplace is becoming very big. It is not enough to market the perfect products and services to fulfill specific needs; you must be prepared to deliver targeted messages to specific segments of the population to generate sales leads. In this article Dave Orecchio (author), writes how personalization helps in B2B sales lead generation. Read more at-  http://www.business2community.com/b2b-marketing/personalization-can-help-b2b-sales-lead-generation-01408216#yU8XudpWvVBbZKOT.97

Every business has some sensitive data of customers, clients and employees, but, data leaks are inevitable. Data leaks can happen due to network or database intrusions, employee security breaches, or negligence, unsecured web and email browsing and for many more reasons. This article link gives some tips that can help prevent data leakage. Read more at: http://www.business2community.com/big-data/protect-business-data-leakage-01403562#JdISeolUAjFBfBwq.97

Content marketing is expected to increase in demand in 2016 and beyond. Content is important everywhere, whether it is a blog, app, video or news and has the potential to enhance brand awareness, attract leads, and even help customers complete the buying process. Organizations must have some strategy for content marketing. Al Gomez (a valued contributor to Business 2 Community), writes in this article about some content marketing tips based on statistic reports. Read more at: http://www.business2community.com/content-marketing/important-will-content-marketing-2016-01407039#03DwAQ6OLxoPKkpw.97

Daniil Karp (a valued contributor to Business 2 Community), writes in his article about some B2B marketing trends in 2016. They are - Marketers Using Cross-Channel Strategies Will Win, Customer-Centric Marketing Will Become a Must-Have, Interactive Marketing Will Be the Next ROI-Maker, and People Will Define Marketing Technology Success. Read more at: http://www.business2community.com/b2b-marketing/4-b2b-marketing-trends-watch-2016-01409718#GtmhYRTjS2FRY4rt.97

Most manufacturers now use content marketing, according to a recent study. Yet only 26% say their efforts are effective. The struggle for more than half of these manufacturers is understanding the audience and knowing what marketing content is most effective. More than 60% said that converting web site visitors also was an immediate issue related to their marketing efforts. Peter Kowalke (journalist and editor), in his article writes about all these challenges can be solved with CRM and also writes about some ways that you can better integrate and use your CRM for marketing advantage. Read more at: http://it.toolbox.com/blogs/insidecrm/six-tips-for-integrating-your-marketing-with-your-crm-70786

Bill Miller (VP of marketing for Fiber Mountain), predicted in his article that could have an impact on voice over IP (VoIP) and unified communications (UC) for small business to enterprises. They are – Cloud, Mobile VoIP, Desktop IP Handsets vs. Mobile, Collaboration Tools, and Mergers & Acquisitions. Read more at: http://it.toolbox.com/blogs/voip-news/8-predictions-for-voip-and-uc-in-2016-70764

Customer service is important for any brand.  According to reports, the quality of client services will matter more than price as a key brand differentiator. It is also found that, organizations that invest in providing a superior customer experience can achieve 10-15% higher revenue and 20% higher satisfaction rates. Contact centers play a central role in the quality of customer service. Selecting the right technologies is important in powering a call center that in turn will yield high customer satisfaction  and switching to voice over IP telephone services allow cost savings and access to cutting-edge features. Lewis Robinson (a business consultant specializing in CRM and sales) writes in his article why VoIP for call centers isn't risky at all -- and how it's a sensible choice for many organizations. Read more at:  http://it.toolbox.com/blogs/voip-news/voip-for-call-centers-its-not-as-nutty-as-it-sounds-70769

Productivity and teamwork are two elements in the success of any company. In order to increase productivity, motivation is important. Lewis Robinson (a business consultant specializing in CRM and sales) writes in his article about some tips for improving employee performance in the workplace, while staying on a budget. They are - Reward Great Job Performance, Provide Tangible Rewards, Allow for Breaks to Rest the Mind and Bolster a Sense of Creativity, and Communicate With a Sense of Fun. Read more at: http://it.toolbox.com/blogs/understanding-crm/4-tips-to-improve-employee-performance-within-budget-70778

Planning a marketing campaign is an important part and it requires methodical effort. If one spent time for planning, it will help in the success of the campaign. One should be clear about the target audiences. Once you have decided on your target audience, you need to decide how to appeal to them more effectively and be sure your message includes both an offer and a call to action. Read more at: http://it.toolbox.com/blogs/insidecrm/making-a-marketing-campaign-70767

Predictive analytics involve mining database for actionable insights on your customers and it aims to find patterns that will suggest sales strategies or tactics that will make your sales efforts more successful. It is a new tool for CRM. There are a number of third-party programs available that will enable you to apply predictive analytics to your CRM data, but, the cloud-based solutions are more attractive to small businesses. Read more at: http://it.toolbox.com/blogs/insidecrm/predictive-analytics-for-crm-70768

A recent research indicates that Millennials avoid voicemail, believing that they're not always a practical means of conveying information. But, it doesn't negate their importance in the modern workforce. Even as organizations move towards multi-channel customer support models, voicemail is still an important service for clients. VoIP systems offer visual voicemail as an add-on service for business customers. Employees have the option of reading voicemail messages instead of listening. Read more about the business benefits of visual voicemail at: http://it.toolbox.com/blogs/voip-news/5-business-benefits-of-voip-visual-voicemail-70744

It is predicted that U.S. mobile workforce anticipate remote workers will increase from 96.2 million in 2015 to 105.4 million in 2020. Nowadays, organizations are considering or implementing work-from-home policies to attract and retain top talent while meeting the demands of modern employees. For mobile workers, voice-over-IP (VoIP) telephony can offer efficiency, cost-savings and convenience for employees and customers. In this article, the author writes about ways VoIP for business can specifically benefit organizations with remote and mobile employees. They are - Mobile Forwarding, Internal Transfers, Centralized Mailboxes, Conferencing, and CRM Integration. Read more at: http://it.toolbox.com/blogs/voip-news/6-mobile-worker-benefits-of-voip-70739

It is predicted that by 2020, the global VoIP services market will be worth nearly $137 billion, and reach a subscriber base of over 348 million. Most businesses are changing to VoIP. So, VoIP is poised to experience immense growth, which is powered by trends such as a mobile workforce, employee adoption of mobile devices, and the subscription economy. So, the author of this article has reviewed some VoIP trends that could disrupt the current landscape over the next year at: http://it.toolbox.com/blogs/voip-news/5-disruptive-voip-trends-to-watch-in-2016-70738

One area of analytics is machine learning. In earlier days, large companies could buy workstations and specialist software and employ highly educated people to look at their CRM data. The big change that makes machine learning with CRM data necessary today is the change in how customer interactions take place. Read more at: : http://it.toolbox.com/blogs/insidecrm/let-the-machines-do-the-marketing-machine-learning-with-crm-data-70746

VoIP has several benefits, but, companies must consider information security in the planning stages of a VoIP implementation. Security must be the key consideration for VoIP and traditional phone system users in 2016 and beyond. In this article, we will review the VoIP security threat landscape. Read more at: http://it.toolbox.com/blogs/voip-news/phreaking-hackers-protecting-your-voip-from-cyber-crime-70743

The ground rule in business is keeping the customers happy. But, it isn’t always put in practice. CRM can help you and make you more aware of how you treat your customers and you have to focus on what your customers want and what they don't want. Read more about how to eliminate customer frustrations with CRM at: : http://it.toolbox.com/blogs/insidecrm/eliminate-customer-frustrations-with-crm-70740