Search engine optimization or SEO is important for any business. But, you must know what is SEO and how do search engines decide what is relevant. SEO is what you do to make it easy for search engines to understand what your site is about, and serve the relevant page to the person who’s searching. Search engines decide what is relevant by content, performance, user experience, and  authority. To know more details about SEO, follow:http://www.business2community.com/seo/seo-for-beginners-01337761

2015 is the year of e-commerce. The landscape of e-commerce is always changing. In e-commerce industry, we are seeing not only new technologies but also the improvement of existing technologies. We will also see that e-commerce will play a huge role in customer experience in future. Read more about the future of e-commerce at:  http://www.business2community.com/infographics/future-ecommerce-infographic-01340604

Mobile as a technology and mobile marketing is evolving very fast. Consumers, businesses and marketers are doing everything to adapt to the changes in this technology. Brands should pay attention to the growing mobile space in 2015. Read more at:  http://www.business2community.com/mobile-apps/mobile-technology-marketing-strategies-that-matter-in-2015-01336265

Nowadays, companies are using different social media channels to post job openings, interact with clients and employees and make major product announcements. Human resource managers are using social media to announce job postings and it is making the recruiting process easier. HR executives can monitor the activities of their employees and communicate with them more effectively through the help of social media channels. To know more on how social media impacts the human resource industry, follow: http://www.business2community.com/human-resources/social-medias-impact-on-the-human-resources-industry-01338454

Recent research tells us that 70% of B2B marketers are creating more content than they did one year ago. Nowadays, B2B marketers are eager to learn more about the key metrics they need to measure. It was also found that only 21% are successful in tracking ROI. So, companies should adopt content marketing as a part of their inbound strategy. Matthew Buckley (an Account Manager) writes in his article how attribution models can be used to prove the ROI on your inbound marketing initiatives. Read more at: http://www.business2community.com/inbound-marketing/how-to-calculate-inbound-marketing-roi-with-attribution-modeling-01338552

Small and medium-sized businesses (SMEs) are using CRM software to achieve gains in operational efficiency as CRM evolved from simple customer contact management apps to platforms for managing customer engagements. Markets are evolving and so are CRM tools. So, every business should be aware of these changes. To know more about the new CRM trends that organizations can use for enhancing their customer relationship management initiatives, follow: http://it.toolbox.com/blogs/insidecrm/5-crm-trends-that-businesses-can-use-to-enhance-their-customer-relationship-strategies-69959

Customers are most important for any business. According to the U.S. Chamber of Commerce and U.S. Small Business Administration, nearly 70% of customers leave a brand because they were unsatisfied with the overall service they received. This dissatisfaction leads to lower revenue and brand’s negative publicity. It’s important to maintain a good relationship with customers. To know more about how you can increase customer satisfaction, while boosting both sales and your bottom line, follow: http://it.toolbox.com/blogs/insidecrm/utilizing-customer-relationships-to-build-on-small-business-profit-69960

In today’s business world, customers are the most important. If you are not providing good customer service, they will tell the negative experience they had with your company. Hence, customer experience has become the most important part of business initiatives. So, in order for a customer experience initiative to be executed properly, it requires an investment in time and resources. Jeanne Landau (Director of Marketing, 800response), writes in his article about four things companies need to do to satisfy their customers and earn repeat business. Read more at: http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/1020/Default.aspx

Voice traffic utilizes the same IP infrastructure and network used for data transfer and VoIP eliminates the need for two separate lines. It was found that businesses with a global presence can save a lot of money annually if they start using Voice over IP for integrated voice and data transfer. VoIP can be both quantitative i.e. cost savings & non-quantitative i.e. production efficient. Read more for benefits of VoIP at:  http://it.toolbox.com/blogs/voip-news/the-various-benefits-of-voip-69940

Earlier, switch operators would talk to customers and connect them to the most appropriate extension within a company. Nowadays, an IVR automates this process and according to a report, 27 % of your customer's calling experience consists of interacting with the IVR. IVR is playing an important part in customer experience, and hence, it should be optimized to keep your customers happy while saving time and money on your support costs.  Read more at: http://it.toolbox.com/blogs/voip-news/your-ivr-should-be-saving-you-time-and-money-69941

In business, not all incoming telephone calls are important. Productivity would improve if you had someone to screen your calls i.e. you can segregate which ones to answer and which ones to let go through to voicemail. Voice over Internet protocol (VoIP) service provides a virtual receptionist feature, and you can take advantage of a professional receptionist to handle your calls without hiring someone. To know more about the benefits about VoIP as a virtual receptionist, follow:  http://it.toolbox.com/blogs/voip-news/benefits-of-a-voip-provided-virtual-receptionist-how-does-it-integrate-with-your-business-69943

Nowadays, IT infrastructure is becoming important as organizations are accessing many types of data, devices and application. Companies who depend on IT infrastructure must enhance security. Companies can install a firewall, can configure anti-virus software, and implement wireless security. Companies must have a clear technology policy and should also implement a systematic review of all IT infrastructure to make sure routers, servers, wireless network equipment, servers, and software are up to date. Read more at:  http://it.toolbox.com/blogs/understanding-crm/integrating-security-into-your-it-infrastructure-69944

Companies have started realizing that a good CRM system is essential. So, to use CRM effectively, they must follow some best practices. Best practices mean that both management and staff are doing their best when it comes to dealing with customers. To know more about the best practices that create good customer relations, follow: http://it.toolbox.com/blogs/insidecrm/customer-relations-management-crm-best-practices-create-superior-results-69918

Many companies implement CRM software, but, they don’t have a plan which leads to poor ROI. In order to get the best out of CRM, companies must identify their needs, must have a step by step plan, train the users, and manage the quality of data obtained. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-effectively-use-crm-software-69919

CRM tools have many advantages and the basic capabilities should keep track of customer communication, request customer enhancements and manage marketing campaigns to improve customer relationships. CRM can also help a small business to achieve growth. A CRM program needs to be worked on continuously. But, many companies have failed to get results from its CRM because of some bad CRM methods. Companies must implement some latest CRM tools to achieve growth. They are: Social CRM, Cloud CRM, and Mobile CRM. TO know more about how to overcome CRM challenges in small businesses, follow:  http://it.toolbox.com/blogs/insidecrm/enhancing-your-crm-as-a-midsized-business-69920

In marketing, you should always go back to the fundamentals even if you are the peak. There are three core activities which we should always keep in mind three things to be at the top: goal-setting, aligning with our audience, and the right content mix to meet our goals. Read more at: http://www.business2community.com/b2b-marketing/3-marketing-fundamentals-for-busy-b2b-marketers-01336439

The sales team must know how to use CRM as CRM application is a good tool to boost sales as per the belief of many organizations. But, they must know how to use CRM application. The sales team will not value unless they know how to use it. So, organizations must create a CRM training program that helps your sales force understand the value of the CRM system. Read more at: http://it.toolbox.com/blogs/insidecrm/creating-a-super-sales-force-through-crm-training-69896

Companies who want to save money for their call center, employ at-home workers. But, they should also take into consideration about the security aspect of the company. A cloud-based call center will combat security concerns. To know more about call center security, follow: http://www.blogher.com/ins-and-outs-call-center-security?wrap=blogher-topics/news-politics/technology&crumb=29

If your company is using analytics for decision making in your company, then you must overcome two challenges before you can begin maximizing the value of your data. The first challenge is to get clean data and the second challenge lies in the area of data visualization. It is reported that data-discovery tools are anticipated to grow 2.5 times more rapidly than the rest of the BI market. But, the question arises why is this technology so important to business success, and how can it help management make smarter decisions? To know more, follow: http://it.toolbox.com/blogs/insidecrm/3-ways-data-visualizations-can-help-you-make-smarter-business-decisions-69897

Nowadays, companies are making data-driven decisions based on analytics. It had an immense effect that affected the business world. Big data is like a gold mine. But, now, the business world is getting comfortable with data that lies in customer relationship management analytics for sales. IF they leverage data effectively, this approach can boost productivity and profits. There are three ways your business can take advantage of CRM analytics for business growth. They are - Identify and fine-tune efficiencies, enhance productivity, and forecast sales. Read more at: http://it.toolbox.com/blogs/insidecrm/3-ways-to-boost-your-sales-teams-productivity-using-crm-analytics-69899